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New E-Commerce Law Set to Regulate Livestream Sales from July 2025
Starting July 1, 2025, livestream sales will be subject to regulation under the new E-Commerce Law, a move aimed at standardizing the online business environment and enhancing consumer protection.
This regulatory shift comes at a time when the sentiment surrounding e-commerce is marked by a cautious outlook, reflected in a sentiment score of 23, indicating a notable degree of apprehension among investors. Currently, the coverage of the topic stands at 69, suggesting a steady interest in how these regulations may reshape the e-commerce landscape. As companies adapt to these forthcoming changes, market participants are closely monitoring potential impacts on sales dynamics and consumer engagement, especially in light of recent trends showing a decline in the rate of change in e-commerce growth, with a three-month rate of change (roc_n3) at -0.087.
The move is expected to foster a more secure online shopping environment, which could ultimately stabilize consumer confidence, although the prevailing sentiment remains neutral for now.