La Churroneta Uses Agrosuper Startup Program

Navarro says the program, run by Agrosuper with Inacap and Fundación La Semilla, will help her strengthen skills she built largely on her own, particularly in finance and marketing. She has already learned the trade by trial and error after buying the cart in July and going viral at a children’s day event a month later, even before she had finalized her dough recipe.

Since then, La Churroneta has gained local recognition by offering churros with fruit, pastry cream and other fillings, a sign that consumer demand exists for differentiated street food in smaller Chilean communities. The next hurdle is moving from local popularity to a broader distribution model, which requires not just better operations but also working capital, branding and partnerships.

For Agrosuper, the initiative is also a way to build goodwill and business development ties in its core markets while supporting local entrepreneurship. For investors, the story fits a broader Latin American trend: companies that can pair industrial scale with community programs may deepen local supply chains and consumer loyalty, even as they keep an eye on economic slack and cautious household spending.

Navarro says the most valuable outcome would be learning new things, making contacts and finding partners that can help her take the product to other places. The key test now is whether those connections can translate into sales outside Doñihue and into a repeatable business model that can grow without losing the homemade appeal that got it noticed in the first place.