Roxy Jacenko relists Paddington office for $7.5 million
The Curtis-Jacenko family’s latest property activity underscores how demand for prestige real estate is still being driven by wealthy domestic buyers even as broader housing sentiment cools.
At the center of the story is Roxy Jacenko’s decision to relist her former Paddington office for $7.5 million, a fresh test of upper-end Sydney commercial property pricing at a time when investors are increasingly selective. But the bigger market signal comes from the family’s wider buying spree: her sisters are also making substantial real estate moves, suggesting that prime property remains a preferred store of wealth for high-net-worth Australians despite a more cautious macro backdrop.
That matters because the top end of the market often behaves differently from the broader housing cycle. For buyers with strong balance sheets, prestige real estate can still look attractive as a scarce, tangible asset when equity markets are volatile and borrowing conditions remain restrictive. For sellers, that creates a window to monetise trophy holdings while demand is still present. For investors, it reinforces a familiar theme in Australian property: liquidity may weaken in the middle of the market, but blue-chip locations can keep attracting capital.
The timing is notable. Commercial real estate sentiment has collapsed into “extreme fear” on Adalytica’s Commercial REIT gauge, while housing and rent inflation sentiment has also softened. That suggests broader caution around property valuations, financing costs and rental growth. Yet the family’s moves point to a split market, where scarcity in suburbs such as Paddington can still support premium pricing even as institutional investors remain wary of the sector.
That divergence also helps explain why high-end residential and boutique commercial assets can continue to change hands even when listed property vehicles are under pressure. The VNQ real estate ETF, a broad US-listed proxy for property equities, has also given up momentum after a strong run earlier in the year, with technical indicators showing it below the 50-day moving average and a weak relative strength index. While that is not a direct read-through to Sydney’s trophy market, it reflects the same broader investor reluctance toward property exposures after a period of tighter financial conditions.
For buyers, the appeal is straightforward: prime assets in established suburbs offer status, scarcity and potential long-term capital preservation. For sellers, the risk is that the pool of bidders remains shallow and pricing power is concentrated among a small set of wealthy households. That makes relistings, such as Jacenko’s Paddington office, a useful real-time gauge of whether top-tier property still clears at ambitious prices or whether owners need to reset expectations.
The next test will be whether this family-led buying and selling activity translates into actual deals at the headline price points being asked. If it does, it will confirm that Sydney’s prestige market remains resilient even as sentiment weakens elsewhere. If not, it may be a sign that even the richest pockets are becoming more price-sensitive in a more uncertain property cycle.
| Entity | Gains | Losses |
|---|---|---|
| Prime-property sellers | ▲Can test high asking prices | ▼Face thinner bidder pools |
| Prestige buyers | ▲Access scarce blue-chip assets | ▼Risk paying peak pricing |
| Sydney trophy suburbs | ▲Benefit from wealth rotation | ▼Vulnerable if sentiment turns |
| Broad property investors | ▲None immediately | ▼Weaker sector sentiment |