Salesforce target raised to $250 by JPMorgan

The stock’s recent trading action shows how much sentiment can swing around that debate. Salesforce ended the latest session at $191.84, well below JPMorgan’s target, after surging above $260 earlier in the period and then retreating sharply. Even after that pullback, the shares remain above the 50-day moving average of about $172, and the relative strength index is around 71, a level that often points to strong momentum but also warns the stock may be getting stretched in the short term. In other words, the market is still trying to decide whether Salesforce is a durable AI beneficiary or just another software name caught in the crossfire.

The broader backdrop helps explain why investors are paying so much attention. Microsoft, Oracle, ServiceNow and other enterprise software leaders are all trying to prove that AI will deepen customer dependence rather than weaken it. That’s why any bullish call on Salesforce matters beyond one ticker. If a major Wall Street bank is saying the AI threat is overstated, it supports the case that the software sector can continue to grow through a mix of subscriptions, automation and higher-value services instead of being disrupted out of existence.

For shareholders, the key question is not whether AI changes Salesforce’s products — it obviously will — but whether the company turns that change into a new layer of revenue and customer stickiness. Big platforms with entrenched workflows tend to survive technology shifts better than weaker rivals, and Salesforce still has that advantage. The risk, of course, is that execution slips or that AI features become easy for competitors to copy, compressing margins or slowing renewals.

Still, for patient investors, JPMorgan’s message is encouraging: AI may be a catalyst, not a threat, for Salesforce. If that proves right, the stock’s recent volatility could look like a classic long-term buying opportunity rather than the start of a structural decline. Salesforce is worth watching — and for investors with a multi-year horizon, it may deserve a spot on the buy list.