Thailand courts Chinese MICE bookings

Investors have yet to fully buy into the rebound story. AirAsia parent AAV.BK fell to 1.00 baht on Sept. 2 from 1.25 baht on Sept. 23, with the shares sitting below both the 50-day moving average of 1.06 and the 200-day moving average of 1.12. The stock’s RSI reading of 14.3 points to deeply oversold conditions, but the market is still pricing in weak near-term momentum.

Hotel operator CENTEL.BK has also eased after a sharp run-up, slipping to 41.75 baht on Sept. 2 from 43.25 baht two days earlier. The stock remains above its 50-day and 200-day moving averages, but the decline suggests traders are taking profits even as the tourism backdrop improves. Minor International’s MINT.BK fell to 21.9 baht from 22.2 baht over the same period, leaving it just below its 50-day average and near its 200-day line.

The broader backdrop is mixed. Adalytica’s US–China Relations Sentiment gauge sits at neutral, while its Global Stability Sentiment reading shows extreme fear on awareness, underscoring that geopolitical uncertainty can still disrupt travel flows, corporate events and booking decisions. That makes Thailand’s bid for more Chinese MICE traffic more than a marketing exercise: it is a bid to secure more resilient, higher-margin demand in a volatile regional tourism recovery.

For investors, the key question is whether the campaign translates into concrete group bookings, higher average daily rates and better utilization into the high season. The next catalyst is likely to be booking data, airline capacity updates and any further government measures to speed Chinese group travel into Thailand.