Dubai Police adds Ferrari 812 Superfast by Mansory

The Ferrari, unveiled by Brigadier Omar Ali Al Shehhi at the Arabian Travel Market at Dubai World Trade Centre, is powered by a 6.5-liter V12 rated at up to 800 horsepower. It can sprint from 0 to 100 km/h in 2.8 seconds and reach 345 km/h. Those numbers matter less for everyday patrol work than for what they say about Dubai’s identity: speed, luxury and global attention remain commercial assets in their own right.

The car also marks a deeper relationship between Dubai Police and Mansory. It is the fifth vehicle from the German customization house to join the force’s lineup, following the Lamborghini Revuelto, Ferrari Purosangue, Rolls-Royce Cullinan and Mercedes-AMG G63. That growing roster shows how deeply the city is willing to embed luxury marques into its public image — and how firms like Mansory can benefit from being associated with one of the world’s most publicity-savvy police fleets.

For Ferrari, the appearance is a reminder of the enduring power of its brand even beyond the showroom. A badge like this reinforces the exclusivity investors pay for when they own luxury makers: emotional appeal, scarcity and cultural cachet that can support pricing power over time. For Mansory, it is free advertising to a global audience of affluent buyers who see customization as part of the luxury experience.

The broader takeaway is that Dubai continues to lean into the economics of spectacle. In a city where tourism, real estate, retail and high-end consumption are tightly linked, even a police car can serve as a marketing tool. That makes the fleet a small but telling symbol of the wider premium economy: when prestige itself becomes a product, brands with strong identity and customization appeal can keep finding buyers. Investors should see it as another sign that the luxury market remains worth watching, especially for names with deep moats and international recognition.