Ferrari Shares Slip as Hamilton Denies Staff Push

Hamilton’s denial, posted on social media, comes after a series of disappointing weekends and renewed scrutiny of team principal Fred Vasseur, who has been portrayed in the Italian press as increasingly isolated from Ferrari chief executive Benedetto Vigna. Reports in Italy have also revived speculation about possible replacements for Vasseur, including former Red Bull boss Christian Horner and endurance chief Antonello Coletta, underscoring how quickly pressure inside Ferrari turns into broader leadership questions.

For investors, the story is less about one rumor than about execution risk at Ferrari’s racing division and brand halo. Ferrari’s racing team is central to the company’s global image, and extended discord can damage sponsor confidence, driver morale and the company’s ability to convert sporting success into commercial momentum. That is especially relevant as Ferrari remains under scrutiny for results after a season in which expectations around Hamilton’s arrival were high.

The market backdrop shows investors remain alert to any sign that Ferrari’s turnaround narrative is losing traction. Ferrari shares closed at $416.13 on Sept. 21, above the 50-day moving average of $402.45 and the 200-day average of $364.17, but the recent cooling from an August peak of $436.54 suggests the stock is still sensitive to headlines that could dent confidence in the team’s performance or leadership stability.

Former driver Johnny Herbert has argued that the rivalry between Hamilton and Charles Leclerc could still work in Ferrari’s favor if it sharpens the team’s competitive edge. For now, though, the more immediate narrative is that Ferrari is once again fighting itself at the same time it is fighting Mercedes and the rest of the grid, with the next races likely to determine whether the tension becomes a distraction or a reset.