Non-bank lenders in India accelerated credit growth to 14.9% in July, with gold loans and consumer durable financing doing most of the heavy lifting as borrowers leaned on secured and small-ticket consumer credit.
India NBFC credit growth rises on gold loans
The Reserve Bank of India data shows NBFC lending rose faster than last year’s 10.6% pace, though it still lagged banks, where credit growth reached 19.3% on a much larger loan book of Rs 221 lakh crore. For investors, the split matters: it shows demand is strong across the system, but NBFCs are gaining traction in niches where they have pricing power and distribution reach.
Gold loans from non-bank lenders surged 68.5% year-on-year to Rs 3.54 lakh crore, while consumer durable loans climbed 51.5% to Rs 74,644 crore. Both categories grew much faster than a year earlier, when gold lending expanded 43.9% and consumer durable credit rose 18.8%, underscoring how households are using collateral-backed borrowing and financing for discretionary purchases.
The mix is also telling. Services-sector credit growth for NBFCs slowed to 15.2% from 24.5% a year ago, while lending to commercial real estate stayed buoyant and growth in trade and transport operators decelerated. That suggests non-bank lenders are becoming more reliant on retail and secured lending as broader business lending cools.
For listed lenders such as Muthoot Finance and Manappuram Finance, the trend supports earnings momentum, even as the sector’s share-price response remains uneven. Muthoot shares closed at Rs 2,913.8 on Sept. 4, above the 50-day moving average but well below the 200-day average, while Manappuram ended at Rs 339.7, also below its 50-day and 200-day averages, reflecting a market that still wants proof that growth can hold.
The next test is whether the gold-loan surge continues into the festive season and whether consumer demand stays resilient if household budgets tighten. Banks’ faster overall credit growth also means NBFCs will need to defend market share without stretching underwriting standards.
| Entity | Gains | Losses |
|---|---|---|
| Gold-loan NBFCs | ▲Faster loan growth | ▼Margin pressure if competition rises |
| Consumer durable financiers | ▲Higher retail demand | ▼Credit risk if consumption weakens |
| Banks | ▲Broader credit momentum | ▼Share gains in niche lending |
| Trade and transport lenders | ▲— | ▼Slower credit growth |




