eBay, Etsy, Amazon gain from resale shopping trend

For eBay, the story is especially relevant. The company’s latest price action shows the market still rewarding the marketplace model despite a sharp swing in the shares this year. eBay traded at $104.41 on Aug. 13, below its recent high of $117.44 on July 28 but still well above the midyear levels around $80. The stock remains above both its 50-day and 200-day moving averages, a sign the broader trend is intact even as momentum has cooled. RSI readings in the low-40s and a weakening MACD suggest the shares have lost some near-term strength, but not the underlying uptrend.

The bigger point is that the resale economy is increasingly a macro story, not just a consumer-side trend. When households are cash-conscious, marketplaces benefit twice: buyers look for cheaper inventory, and sellers monetize unwanted goods. That can help offset pressure from larger retailers and brands that depend on full-price sales. It also feeds into eBay’s own revenue mix, where marketplace fees and advertising are tied directly to listing volume and seller demand.

The same dynamic helps explain the resilience in Etsy and Amazon. Etsy, which has leaned heavily on its two-sided marketplace and seller services, closed at $80.19 on Aug. 13, up sharply from $58.93 in January and still trading above its 200-day moving average. Amazon, which now sits at $265.49 after a run above $284 earlier this month, remains far above both its 50-day and 200-day averages, underscoring how investors continue to favor platforms with scale and multiple monetization levers.

The near-term risk is that enthusiasm can outrun fundamentals. Resale volumes are still sensitive to consumer confidence, inventory quality and discretionary spending. If the broader consumer picture weakens, marketplaces may see more listings but weaker average selling prices. For now, though, the investment case is straightforward: a more frugal shopper is good news for marketplaces that help people buy cheaper and sell faster.