Ferrari first electric car sells for $40 million

The transaction also arrives as Ferrari shares have been volatile but remain well above their summer lows. RACE last traded at $426.97, up from $411.36 two sessions earlier and above both its 50-day moving average of $380.56 and 200-day moving average of $362.32, while the RSI reading of 76.3 points to stretched momentum after the recent run-up.

That kind of pricing supports the case that Ferrari’s EV rollout can enhance, not dilute, the brand’s economics if the company keeps production tightly controlled. A $40 million first car functions less like a standard vehicle sale and more like a marketing event that reinforces Ferrari’s ability to command exceptional margins, draw wealthy collectors and keep its electrification narrative on its own terms.

The headline also matters for rivals watching the premium EV segment, where legacy prestige brands are trying to avoid the commodity trap that has hit parts of the broader electric-vehicle market. Tesla shares, by contrast, have been trading far below recent highs, closing at $343.75 and sitting under both its 50-day and 200-day moving averages, a reminder that scale alone has not guaranteed investor confidence in EV profitability.

For investors, the key question is whether Ferrari can translate the halo effect of its first electric model into sustainable demand, stronger order books and continued discipline on volumes. The next catalyst is the company’s broader EV rollout and any sign that collectors’ appetite can carry over from one-off spectacle to repeatable, high-margin business.