FSSAI Opens Action Against Amazon, Swiggy and Zepto

The Food Safety and Standards Authority of India said the action was taken under the FSS Act, 2006 and related regulations after finding “various food safety and regulatory non-compliances.” Those included misbranding and misleading claims, as well as the sale and display of prohibited or poisonous food items through e-commerce platforms, according to the regulator’s post.

The crackdown was linked to specific products, including Happilo Premium Date Bites - Zesty Orange, while Swiggy Instamart and BigBasket were also flagged over misleading claims and non-compliant information tied to some Milky Mist dairy products such as Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt.

The enforcement push comes as FSSAI steps up action across food business operators and delivery platforms, and follows legal action against Nestle India over baby food quality and promotional rule breaches. That broader campaign signals a more aggressive regulatory stance across India’s packaged-food and online retail supply chains.

For Amazon, the issue lands alongside a wider effort to control marketplace quality in India, where it has also expanded its counterfeit enforcement operations. The company, which has been pushing harder into Indian retail and logistics, is exposed to any rules that could slow onboarding, increase compliance costs or curb assortment in a market that remains central to its international growth story.

The immediate market impact is likely to be limited unless FSSAI escalates enforcement into larger penalties or operating restrictions. But the episode adds another regulatory overhang for platform companies that rely on scale, speed and consumer trust to defend margins.