Rice buyers in Hiroshima are pushing 2025 purchase prices below already sharply lower advance payments, signaling a broader deflationary turn in Japan’s paddy market that is squeezing farmers and forcing wholesalers to take losses.
JA Hiroshima cuts rice advance payments for 2025

The immediate pressure comes from JA Hiroshima, which set its advance payment for first-grade Koshihikari at 15,600 yen per 60 kilograms, down 40.0% from a year earlier. For farmers who did not sign shipping contracts in advance this spring, the cooperative said it would cut the buying price by 2,000 yen per 30 kilograms below that amount.
That matters because the advance payment is the cash farmers receive upfront when rice is collected, and it sets the tone for the season’s farmgate pricing. A steep cut like this lowers income expectations just as input costs remain elevated, leaving growers with less room to cover production expenses and invest in next year’s crop.
The move also shows how a nationwide rice surplus and falling market prices are rippling through the supply chain. Wholesalers in Hiroshima say more companies are now offering to buy rice at prices below the advance payment, with some trimming deals by about 2,000 yen per 30 kilograms for farmers who had no prior contracts. One local wholesaler said it suffered large losses selling 2025 rice and now has little choice but to buy this season’s new crop more cheaply.
Farmers are openly pushing back. A man in his 70s in northern Hiroshima, who had previously shipped Koshihikari to a private wholesaler, said the market conditions are understandable but warned that growers cannot survive if prices keep falling.
For investors, the story points to weaker pricing power across Japan’s agricultural distribution chain and highlights the risk that a softer rice market can spread beyond farm income into processing, logistics and retail margins. It also underscores how supply imbalances can quickly override policy support and leave regional co-ops and traders exposed to inventory losses.
The pressure may persist into the next settlement cycle, when final payments are adjusted next summer. If wholesale demand stays weak and 2025 harvest sales remain unprofitable, more buyers could follow Hiroshima’s lead and force deeper discounts on uncontracted rice.
| Entity | Gains | Losses |
|---|---|---|
| Contracted farmers | ▲price certainty | ▼lower upside |
| Uncontracted farmers | ▲limited bargaining power | ▼deeper price cuts |
| JA/co-ops | ▲lower inventory risk | ▼farmer backlash |
| Wholesalers | ▲cheaper procurement | ▼margin pressure from weak sales |

