Meta stock near highs as JPMorgan stays bullish

Meta’s shares have been volatile, but the broader trend has been unmistakably higher. The stock most recently closed at $738.79, well above its 50-day moving average of $618.59 and its 200-day moving average of $626.18, a sign the market still wants to own the name despite some recent consolidation from the September peak near $777.59. Momentum remains strong, with the MACD still elevated, though the RSI reading of 65.8 suggests the stock is no longer cheap by any technical measure.

For investors, that is the real message: Meta is no longer just a recovery trade in online advertising. It is a compounding machine that can still grow earnings, buy back stock and fund huge AI infrastructure spending at the same time. That combination is rare, and it is why large-cap investors keep treating pullbacks as opportunities rather than warning signs.

The company’s challenge is that the business is not risk-free. Its filing says enforcement against violating advertisers can pressure revenue, while geopolitical conditions have at times weighed on user growth and engagement in some regions. Those are the kinds of issues that can slow the pace of growth, even for a dominant platform.

Still, the investment case remains centered on scale and resilience. Meta sits on one of the world’s most valuable advertising engines, and its ability to monetize attention across Facebook, Instagram and WhatsApp gives it a structural advantage that rivals still struggle to match. If ad demand stays firm and AI tools improve targeting and content creation, the company’s earnings power could keep expanding for years.

That is why JPMorgan’s stance matters: it reinforces the view that Meta is still a core long-term holding for investors willing to ride out volatility. The stock may not move in a straight line, but for patient shareholders, the combination of growth, cash generation and competitive strength keeps it firmly on the watchlist.