Tesla is turning its long-promised Roadster into a rocket-powered showpiece, unveiling a version that can briefly lift off the ground and sending a fresh signal that Elon Musk wants the carmaker’s story to hinge less on auto sales and more on futuristic technology bets.
Tesla Roadster production set for 2028

The new Roadster is slated to enter production in 2028, Musk said, but Tesla did not disclose a sticker price for the car itself. The reservation cost alone is steep: buyers must pay $250,000 to secure the Roadster variant with cold-gas thrusters, including an initial $5,000 deposit and another $245,000 within 10 days.
At the presentation in Waco, Texas, Tesla showed the car accelerating from zero to 60 miles per hour in 0.81 seconds, with Musk saying the production version would be even faster. The “Rocket” version, which Tesla says can fly short distances, will be available only by invitation and is not legal for public road use; the company also said it may not be offered in all regions.
For investors, the reveal reinforces Tesla’s pitch that it is no longer just an electric-vehicle maker, but a broader robotics and autonomy platform tied to Musk’s other company, SpaceX. That narrative matters because Tesla has been under pressure to justify its valuation amid slowing car fundamentals and heavier spending on next-generation products.
The Roadster also underscores the gap between Musk’s promises and Tesla’s delivery timelines. He first showed a Roadster prototype in 2017 and said production would begin in 2020, a delay that now stretches years beyond the original target.
Tesla shares have been volatile as traders weigh the company’s long-term AI and autonomy ambitions against execution risk. The stock’s recent move above its 50-day moving average and a strong reading in conventional RSI terms suggest momentum has improved, while sentiment tracked by Adalytica shows “Greed” and “Extreme Greed” around the latest update.
The bigger question is whether the Roadster is a halo product or another expensive demonstration of Musk’s willingness to push Tesla far beyond mainstream auto manufacturing. Investors will be watching for more detail on production scale, pricing, and whether the company can convert the spectacle into orders rather than just headlines.
| Entity | Gains | Losses |
|---|---|---|
| Tesla | ▲Brand heat and premium demand | ▼Near-term credibility on delivery timelines |
| Elon Musk | ▲Reinforces visionary narrative | ▼Faces renewed skepticism on execution |
| Early reservers | ▲Access to scarce halo product | ▼$250,000 outlay and long wait |
| Short sellers / skeptics | ▲— | ▼Momentum and hype-driven upside risk |


