Walmart Readies October Deals Against Amazon Prime

The company is already advertising savings of $1,000 on an LG 65-inch C6 Series 4K OLED TV, cut from $2,700, alongside markdowns on a Ninja Luxe Café Premier Series espresso machine. Walmart has not yet said whether it will stage a direct rival to Amazon’s Oct. 6 event, but it typically layers weekly deals and temporary price cuts over the same period.

For investors, the timing is important because Walmart has used aggressive pricing and omnichannel traffic to defend market share even as consumers remain selective. Walmart’s latest results showed U.S. e-commerce sales helping comparable sales, underscoring how online deal events now feed both digital traffic and store visits.

The stock has also been steady heading into the shopping window, with Walmart shares trading at $111.35 on Oct. 9, above the 50-day moving average of $108.43 but still below the 200-day average of $117.75. RSI readings around 60 suggest the shares are not yet overextended, while the recent move higher keeps attention on whether holiday traffic and promotion activity can support sales without squeezing margins.

Amazon is still the main draw for Prime subscribers, but Walmart’s open-to-all discounts give it a broader funnel at a time when consumers are hunting for value. The next test is whether the retailer expands its rollback slate or formally joins the October deal race, which could shape how much spending shifts away from Amazon and toward Walmart.