Gold prices kept sliding on Thursday, extending a sharp retreat that has already erased 2,280 rupees per sovereign in Chennai over the past three sessions and left local buyers, traders and jewellers facing a much softer market.
Gold prices slide in Chennai as demand cools

In Chennai, 22-karat jewellery gold fell 1,080 rupees to 112,000 rupees per sovereign, or 135 rupees to 14,000 rupees per gram, after Wednesday’s 113,080 rupees per sovereign. Silver also eased, with the metal down 5 rupees a gram to 250 rupees and 5,000 rupees a kilogram to 250,000 rupees.

The move matters because gold’s decline is not just a retail price adjustment. It reflects a broader unwinding in a market that had been extremely volatile, with domestic prices swinging sharply in recent sessions and global bullion also under pressure. That kind of move tends to cool near-term demand from households and jewellery buyers, while easing input costs for jewellers and fabricators who have been dealing with elevated inventory values.
The backdrop is a softer tone across precious metals and a stronger risk-off adjustment in bullion positioning. Global gold futures and the GLD exchange-traded fund have both rolled over from earlier highs, while technical indicators now point to weakening momentum. GC=F is trading well below its 50-day moving average, and the ETF is also below both its 50-day and 200-day averages, a sign that the recent rally has lost traction. The Adalytica Gold Fear & Greed Index has dropped to “Extreme Fear,” underscoring how abruptly sentiment has turned.
For investors, the decline has two sides. Bullion bears see room for further downside if real rates stay elevated and the dollar holds firm, particularly after the sharp repricing in recent weeks. Bullion bulls argue that the pullback may be a necessary reset after an extended run, and that gold’s long-term appeal as a hedge against inflation, policy uncertainty and geopolitical stress remains intact if macro conditions soften again.
The immediate question is whether this is a pause inside a larger uptrend or the start of a more durable correction. For now, the market is signaling caution: prices are lower, sentiment has broken, and buyers appear unwilling to chase strength. Traders will be watching whether physical demand returns at these levels, and whether global macro data or central-bank policy shifts give gold a fresh catalyst.
| Entity | Gains | Losses |
|---|---|---|
| Jewellery buyers | ▲Lower purchase prices | ▼Recent holders of stock |
| Jewellers | ▲Cheaper inventory replenishment | ▼Margins on old stock |
| Gold bears | ▲Momentum lower | ▼Near-term price recovery |
| Gold bulls | ▲Potential entry point | ▼Immediate upside thesis |



