People in Rajkot set a new Dhanteras buying record on Saturday, with gold and silver jewelry sales estimated at more than 150 crore rupees as falling prices pulled crowds into markets ahead of the wedding season.
Rajkot Dhanteras gold sales top 150 crore rupees
The surge matters because jewelry demand is a key read-through for Indian consumer spending, and Dhanteras is one of the busiest days of the year for bullion and retail trade. Local jewelers said gold prices fell by about 10,000 rupees in the past month, taking rates to their lowest level in eight to 10 months and encouraging buyers who had been waiting for an entry point.
Traders estimated more than 125 kilograms of gold and silver were sold in a single day, spanning bullion bars and ornaments. Small-ticket purchases also featured prominently, with buyers picking pieces from 1 gram to 10 grams to preserve the festival auspiciousness, while younger shoppers favored rose gold and women bought bracelets and chains.
The buying wave was not limited to jewelry. Rajkot dealers said around 600 new cars and 2,000 two-wheelers were sold on the day, including electric vehicles, underscoring how festival-season discounts and lower prices can unlock pent-up demand across discretionary categories.
For investors, the numbers point to stronger near-term retail momentum for gold jewelers, auto dealers and consumer-linked businesses, even as one jeweler warned this year’s overall tone may be somewhat softer than in previous years because of weaker rainfall and geopolitical tensions. Gold-related exchange-traded funds also remained in focus, with GLD trading below its 50-day and 200-day moving averages even as Adalytica’s Gold Fear & Greed Index showed neutral sentiment and elevated awareness, suggesting price-sensitive demand remains a key driver.
The next test is whether the festival lift carries into the wedding season and whether lower gold prices keep pulling forward purchases, or whether broader consumer caution tempers the pace after Dhanteras.
| Entity | Gains | Losses |
|---|---|---|
| Rajkot jewelers | ▲Record festival sales | ▼Inventory pressure if demand cools |
| Gold buyers | ▲Lower entry prices | ▼Miss further price declines |
| Auto dealers | ▲Strong Dhanteras bookings | ▼Buyers waiting for discounts |
| Gold miners/ETFs | ▲Festival-linked attention | ▼Weak technical backdrop in GLD |


