Ferrari Luce sold out through 2027 before deliveries

That matters because the Luce is Ferrari’s most important product transition in decades: a battery-electric car priced from $560,800 in the U.S., or about $122,190 more than the Purosangue V12 SUV. For investors, the early sellout suggests Ferrari can protect pricing power even as it enters a new drivetrain category, while also limiting the risk that the EV launch dilutes the company’s ultra-luxury positioning.

Ferrari has not disclosed how many Luce units it plans to sell in 2027, and Vigna declined to set a target. The company is also ramping the car through a new facility that makes motors, batteries and key components, which means output will rise gradually rather than hit full capacity immediately.

The demand story goes beyond the Luce. Ferrari says all of its 2027 planned production is already spoken for, a sign that the broader brand still has waiting-list pricing power at a time when many automakers are fighting for EV buyers with discounts and incentives.

Ferrari has staged more than 50 private and high-end unveilings across North America, Europe, the Middle East and Asia-Pacific, plus five public events, as it works to convert curiosity into orders. The company plans international media test drives in the first quarter of 2027, followed by customer experiences that could further firm up demand.

For shareholders, the key question now is whether Ferrari can convert that backlog into margin-rich deliveries without sacrificing exclusivity, especially as the company scales a new plant and enters an EV market that is becoming more crowded and price-competitive. The next catalyst is the launch and early delivery phase, which will show whether Luce demand translates into sustained shipment momentum.