Seznam Adds Sreality to AI Assistant

Seznam said the assistant already works with data from Search, news sites, Zboží.cz, Firmy.cz and the TV program, while also pulling in sources from the wider internet. With Sreality.cz now included, users searching for housing can see listings alongside nearby civic amenities from Firmy.cz in one place, reducing the need to jump between sites.

Product lead Radoslav Mikeš said the goal is to give users a simple way to reach the information they need in daily life, from finding a home to planning a trip or choosing goods. The company said the assistant serves “higher hundreds of thousands” of weekly users and handles “lower millions” of conversations in that period, though it did not disclose exact figures.

Seznam also said the assistant now delivers answers twice as fast as it did a quarter ago, which should help retention and make the product more competitive as AI assistants become a default interface for search and discovery. The company added that all data remains in the Czech Republic, a selling point for privacy-conscious users and a potential differentiator in a European market increasingly sensitive to data localization and compliance.

For investors and competitors, the key message is that Seznam is using AI to reinforce control over its own inventory of listings, shopping and local services rather than handing that relationship to outside platforms. If the rollout extends successfully to Mapy.com, Kupi.cz and Sauto.cz by the end of the year, it could give Seznam a broader AI-powered funnel across high-intent consumer activity.

The next catalyst is how quickly Seznam adds the remaining services and whether usage growth translates into more search, ad or marketplace activity across the Czech group's properties.